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North America's most important messaging channels are Google RCS, Apple & WhatsApp. We have the global experience across all channels and now offering best-in-class messaging services to USA Brands.This is the most accomplished omnichannel messaging Team in North America
HOW WE BECAME BUSINESS MESSAGING LEADERS
LOUIS MOYNIHAN
With 30 years of experience building software products in the Bay Area, Louis Moynihan has been at the forefront of software innovation. As a former WhatsApp employee, Louis played a key role in shaping WhatsApp products, interacting with 3.2 billion users globally and enabling hundreds of thousands of businesses to thrive on the WhatsApp Business API.
Today, Louis partners with businesses to deploy cutting-edge solutions across Google RCS, WhatsApp API, and Apple Messages for Business (AMB), with an emphasis on operations and executing on project plans
DAVID FERNANDEZ
David is a tech industry veteran with 30 years of experience driving innovation in AI and business messaging at Blackberry, Microsoft, Huawei, Meta, and Google. He led global initiatives for Tech/Telco verticals for both Meta & Google. David played a key role in Google’s RCS global rollout to hundreds of enterprises in multiple regions
He is also pioneering the future of business messaging by integrating it with Generative AI and leading the Conversational AI Masterminds group in Silicon Valley, helping startups and enterprises unlock the full potential of AI-powered customer engagement.
JAMES BROWN
With 25 years on the front lines of leading innovation in digital communications, James is a recognized authority in messaging, chat, and AI-driven strategy.
James has been the connective tissue between global brands and platform giants, managing high-stakes messaging partnerships with Apple, Google, and Meta across two of the industry’s leading platforms (LivePerson and Infobip).
His expertise in Conversational CX has consistently delivered measurable gains for Fortune 500 companies, resulting in revenue acceleration and operational savings. Today, James helps brands design rich-messaging experiences that don’t just support customer journeys but transform them.
OUR SERVICES
Google RCS Campaigns
Register your brand with Google and the carriers, move your best SMS campaigns to RCS, and add richer ceative to produce higher ROI.
Apple Messaging for
Business
Register your brand with Apple, delight your customers with real solutions from your backend intergations, and transform your business communications
WhatsApp API
Most large brands in North America are not serving 40% of their multi-lingual users all using WhatsApp daily. Meet your customers where they are, and serve your multi lingual audiences before your competition does
Product Management
If you are a software vendor offering SMS or eMail today, and you would like to bring messaging channels into your product offering, this team has done it all, globally. Reach our and let us point you in the right direction
BOOSTING BUSINESS GROWTH
$Billions
Channel Revenue
100+
Client Deployments
19
Global Products deployed
90
Years of Experience
PROCESS
The simple method behind our success
Discovery & Analysis
We will work with you on translating your business objectives to business messaging goals, complete with a crawl, walk, run approach.
Strategy
Once aligned on messaging and business strategy, we’ll deliver a strategy document outlining product pillars and principles to guide future decisions.
Execution
We’re not just consultants—we execute. With deep technical skills, we build, integrate, and deliver business messaging solutions that meet your KPIs.
Journey Recommendations
We provide detailed reports on successes, challenges, & next steps. At project completion, we deliver a revenue growth plan & ensure we earn any future projects
TESTIMONIALS
Chris Golec
Founder of Demandbase, B2B Investor & Board Member
"Louis Moynihan joined Demandbase in 2012 to create our advertising product. We built the first DSP platform for B2B and led the account-based advertising since that time. Louis was an integral part of this success, a key member of the leadership team, and a true innovator. I will definitely engage Louis in my next venture".
Kerstin Trikalitis
Co-founder and CEO of Out There Media
David brings deep expertise in RCS and Conversational AI, driving innovation with clarity and purpose. He’s a trusted, accountable professional known for his integrity, strategic mindset, and results-driven approach
CONTACT US
Message Advisory provides expert guidance on crafting clear, effective, and impactful Messaging App execution.
We are the leaders in RCS, Apple & WhatsApp, product work & conversational design for brands in North America
© 2025 Messaging Advisory
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